The incentive could be monetary, like lowering your sales commission rate, or tactical, like outlining a plan to attract buyers. A clear incentive: Great expired listings scripts build in the opportunity for you to offer an incentive-a clear reason to choose your services.Use this to present yourself as a qualified neighborhood expert who has the knowledge, resources, and proven track record to help them close the deal successfully this time.
Data-backed conversation points: Show that you understand the market factors, as well as how the listing plan or prior agent’s mistakes led to this outcome. According to Alex Vasquez, real estate broker and owner of Rhino Realty Property Management, when you demonstrate emotional intelligence, you make the potential lead feel comfortable enough to lower their defenses and be receptive to you. You want to validate their frustrations and show that you care about providing a better experience for them. A compassionate foundation: The conversation you’re having should be based on compassion. When choosing a script to keep you on track, or making your own, make sure you look for these elements: These homeowners need a gentle touch of empathy, combined with reassurance that you have the expertise to help them succeed where previous efforts failed. This is why it’s so important to earn their trust and establish yourself as the clear solution to their problem, without coming across as pushy. This homeowner is likely stressed and they may also be frustrated and anxious to get their home sold. An effective script is usually written for a phone call with the seller’s mindset into account. Let us take the guesswork out of it for you! Join the Marketing Club for just $1! The 411 on Expired Listings ScriptsĮxpired listings scripts help you initiate a conversation, offer your services, and start building a relationship with the owner of the listing. You don’t have to figure out marketing on your own. Here’s what you need to know about using scripts to secure these listings. 
That’s where expired listings scripts come into play. While these listings present a lucrative opportunity to secure a new client, you still need to convince the sellers to work with you. Maybe the expired listing is an FSBO or maybe the seller’s contract with a previous realtor lapsed without a sale. These homeowners need to sell their houses as soon as possible but haven’t been successful thus far. Good expired listings scripts help you make the most of a great lead-generation opportunity.
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